What I Bring To The Table
SEO has become increasingly specialized over the last few years. Google’s constant algorithm updates and their focus on cracking down on spam through penalties such as Penguin and Panda have made the climb to ranking #1 in search extremely difficult. A website’s focus needs to begin to shift away from the idea that a website must rank #1 for a small set of short tail keywords (less than a few words), and shifted to the ultimate goal. Making money!
Search engines need to be able to understand and parse your website in order to serve your website appropriately in search results. They look to a number of key signals in a web pages’ “source code” to determine what a page is about and to rank it appropriately. Knowledge of what to optimize, common pain points and missed opportunities is what is required to make sure your website is properly tuned, easy to crawl and has the availability to maximize authority and therefor, rank.
Optimize my website today!
If you are a small business operating with 1 or a few locations, your site’s best bet for ranking organically in search results is local optimization. Properly setting up your Google+ Business profile is only the tip of the iceberg. Properly generating strong backlink signals from high quality local directories and other local optimization techniques will help ensure that your site reaches the top of the local pack.
Start ranking locally now
I just pay for hundreds of links on a bunch of random websites and my site will rank right? Maybe in 2005. “Link Building” has drastically changed over the past few years. Links from unrelated websites are considered spammy. So are links from low quality websites, anchor text links (links that use a specific keyword) paid links and many more. Links are still the most valuable ranking signal for search engines, it is how you go about attaining them which has changes. Which brings me to my next point…
Content Content Content
If you want to know the secret to high rankings for a variety of keywords, then here it is. Write. Quality. Content. NOW! And lots of it! This is what search engines want! If you create a compelling article with high quality share able content you will naturally and organically generate links to your site, raising its authority.
Get help writing quality content.